GM Motorsports // Experiential Soundscape
Bringing the distinctive sounds of Mortorsports into The Renaissance Center
We were asked to excite the interior of The Renaissance Center with the authentic sounds of GM Motorsports.
Working with several in-house disciplines, we provided the sonic foundation for our entire creative teams' multi-media ode to Motorsports.
Another Country Detroit was able to create an impressionistic, ambient soundscape featuring the many sounds of racing. As public spaces require that the listener not be dominated by excessive sound, this inviting and evocative Soundscape, coupled with judicious audio editorial, made this space informal and enjoyable.
Running in The Rennaisiance Center from May - November 2018.