ANOTHER COUNTRY // SONIC LOGO & Style guide

Establishing clear rules for maximum flexibility and longevity

 
 

Our Sonic Logo Style Guide:

  • The deconstruction of our company name presented obvious elements to draw upon: the notes A & C

  • Rules: Melodic/Syllabic representation, mimicking the cadence of the spoken words:
    • [A] • [NOTH] • [ER] • [COUN] • [TRY]
    •  A           A           A          C              C
  • Supportive bass frequencies, one or two octaves below the Sonic Logo are also A & C, respectively

  • If desired, a sustained, textural high C or D note, one or two octaves above the Sonic Logo, allows for further differentiation between our Chicago & Detroit studios

  • These guidelines allow for our Sonic Logo to be flexible for future rearrangement needs (think: “Ba Da Ba Ba Bah”)